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Google Workspace AI Ultra

Push What’s Possible with Google AI Ultra for Business

Explore Google AI Ultra for Business and how its Workspace AI tools can support creative work, research and business productivity.

Jesse · 03 July 2025 · 4 min read

Push What’s Possible with Google AI Ultra for Business

At Digigen, we focus on equipping businesses across APAC with the tools to work smarter, not harder. Google Workspace already integrates AI into the daily rhythm of business, automating tasks, enhancing collaboration, and accelerating outcomes. At its 2025 launch, Google AI Ultra for Business introduced a higher-access option for specialist work.

The former Workspace add-on brought together higher AI usage limits and creative tools for technical teams, creative professionals and researchers. The following descriptions reflect that historical launch, not a current purchase offer.

The video above shows the original launch overview. Check current entitlements separately.

Bring Stories to Life Faster with AI Video Creation

Time is everything in a competitive market. The original Ultra bundle focused on helping creative teams develop and test content ideas. Its launch lineup included:

  • Flow: An AI filmmaking platform tailored for creatives. Paired with Veo 3 and image-referencing features, Flow helps generate cohesive, cinematic-quality video sequences efficiently.
  • Whisk: Quickly bring visual ideas to life using text and image prompts. With Whisk Animate, creatives can produce short-form video from static images via Veo 2.
  • Veo 3 in the Gemini app: Produce HD marketing, training, or social videos using multimodal inputs—text, images, or video—all within your AI workspace.

Teams considering these workflows today should evaluate current tools, terms and review requirements before a pilot.

Unleash Developers and Researchers

At launch, Ultra offered higher usage limits and announced these capabilities:

  • Advanced coding in Gemini: Automate tests, build complex logic, and explore Gemini 2.5 Pro’s enhanced reasoning with upcoming Deep Think mode.
  • Deeper research insights: Gemini’s Deep Research transforms prompts into comprehensive research blueprints—saving hours of manual effort.
  • Expanded access to NotebookLM: The launch announcement described future collaboration and capacity improvements; this is historical roadmap context.
  • Project Mariner (US-only at the time of the announcement): AI agents perform concurrent background tasks, ideal for scaling research, admin, or operational efficiency.

For APAC organizations, a current pilot should test whether the required capabilities are available in their region and edition.

Enterprise Control with Advanced Flexibility

Even the most advanced AI solutions must align with governance needs. The former add-on used Workspace administration for eligible users. Protections and contractual coverage must be checked for each service; additional products can have separate terms.

Before enabling a current tool, review administrator controls, data access and applicable service terms.

Powering the Next Wave of Productivity

At Digigen, we believe AI should not only support your goals, it should accelerate them. The former Google AI Ultra for Business offer targeted creative, technical and research workloads. It was previously offered as a Workspace add-on. New Ultra purchases and the earlier introductory promotion are no longer offered.

For your next step, review the AI included in your Workspace edition and assess eligible current options with Digigen.