When businesses in Thailand compare buying licenses directly from Google or Microsoft versus going through a reseller, a common question arises: what value does a reseller really add?
On the surface, direct purchase feels straightforward; you sign up online and get access immediately. But what many companies don’t realize is that this approach often leaves them without the tailored support, training, and billing flexibility they actually need.
Why Work With a Reseller?
Buying licenses directly from Google or Microsoft is simple, but often comes without the hands-on support that Thai businesses need. A reseller offers more than just licenses. they provide advisory services, local support, local billing and VAT receipt, and cost optimization that align with your business goals. Think of them as an extension of your IT team.
Accessible Support First
Fast, human support is the biggest differentiator. Instead of waiting days on vendor ticket queues, resellers can resolve many issues on the first call. This is particularly valuable for SMEs without in-house IT teams. Look for resellers who provide bilingual (Thai/English) support and availability during local business hours and through the platform they're comfortable with like Line or WhatsApp
Special Considerations for Choosing a Google Reseller
- Deployment expertise: Google Workspace adoption isn’t just about activating accounts. A reseller helps migrate Gmail, Drive, and Calendar data without downtime.
- Change management: Successful rollouts include training sessions, admin workshops, and adoption programs so staff use the tools effectively.
- Integration: A good Google reseller understands how to connect Workspace with CRM, HR, and project tools to avoid data silos.
- AI readiness: With features like Gemini for Workspace rolling out, resellers can guide you in safe and effective adoption.
Special Considerations for Choosing a Microsoft Reseller
- Licensing complexity: Microsoft 365 has multiple tiers (Business Basic, Standard, Premium, Enterprise E3/E5). A reseller helps you avoid overpaying by aligning features to needs.
- Proof of concept: Partners can design trial environments to test security, collaboration, or Copilot before company-wide rollout.
- Security management: Microsoft resellers help configure Entra ID, MFA, and compliance tools essential for regulated industries.
- Local billing: Thai baht invoices with VAT receipts make financial operations smoother compared to credit card charges in foreign currency.
Billing Transparency
Resellers consolidate billing into a single local invoice, removing the pain of fluctuating FX rates or unclear charges. Predictable costs matter for budget planning, especially as vendors like Google frequently adjust pricing.
Migration and Adoption Tips
Whether you’re moving from on-premise systems, legacy mail servers, or switching between Google and Microsoft, migration is more than a technical task. Key best practices include:
- Conducting a full pre-migration audit to identify mailboxes, files, and user groups.
- Piloting the migration with a smaller team before going live.
- Scheduling migrations during off-peak hours to avoid disruption.
- Providing hands-on training immediately after the cutover.
Security and Compliance Guidance
Security misconfigurations are a common risk. Resellers help configure MFA, data-loss prevention, and compliance policies aligned with Thai regulatory requirements. This is especially important for sectors like finance, healthcare, and government contractors.
Checklist for Evaluating Resellers in Thailand
- Accessibility – direct support in Thai and English, timezone-aligned.
- Fast response – quick turnaround, not days of waiting.
- Consultative approach – advisory services, not just transactional.
- Proven migration experience – case studies or references from local clients.
- Transparent billing – invoices in baht with VAT.
- Future-ready – awareness of AI tools, security, and automation trends.
Need help identifying the right reseller?
Choosing between resellers isn’t just about who can sell you licenses. It’s about finding a partner who can simplify IT, reduce costs, and guide your business through growth and change.
At Digigen, we believe in being more than a license provider. We help businesses in Thailand with:
- Optimised licensing – making sure you only pay for what you need.
- Local billing in Thai baht – with VAT invoices for smoother accounting.
- Fast, human support – in both Thai and English, during local business hours.
- Future-readiness – advisory on AI features, security, and integration.
Whether you’re evaluating Google Workspace, Microsoft 365, or planning a migration, we’d love to be your growth partner beyond licensing.
👉 Contact us today to explore how Digigen can support your business.