Choosing a Google or Microsoft Reseller in Thailand

Q: Is buying Google Workspace directly from Google cheaper?

Not necessarily. Direct purchases can miss out on reseller discounts, license optimisation, and local billing in Thai baht with VAT invoices. Resellers often help reduce waste on unused licenses and simplify accounting, leading to better long-term value.

Q: How long does a Google Workspace or Microsoft 365 migration take?

Small teams can migrate within a few days; larger or more complex environments may take several weeks. The timeline depends on planning, testing, phased rollouts, bandwidth, mailbox sizes, and coexistence needs. A reseller helps minimise downtime and trains staff post-cutover.

Q: Can a reseller move me from Google to Microsoft (or vice versa)?

Yes. Experienced resellers run cross-platform migrations for email, files, and calendars with minimal downtime, while optimising licenses and providing bilingual support to ease the transition.

Q: Do small businesses benefit from working with a reseller?

Yes. SMEs often gain the most through hands-on support, right-sized licensing to avoid overpaying, and predictable local billing in THB with VAT invoices—freeing internal teams to focus on operations.

Q: What should I ask a reseller before signing?

Ask about local migration experience in Thailand, average response times, bilingual (Thai/English) support hours, local THB billing with VAT invoices, approach to license optimisation, and guidance on AI features (Gemini/Copilot) and security best practices.

Q: Can resellers help with AI features like Copilot or Gemini?

Yes. Resellers advise on the right licenses, deliver training for day-to-day adoption, and set secure configurations for data governance and compliance so AI features deliver ROI without added risk.

Q: What are the key differences between Google Workspace and Microsoft 365?

Google Workspace emphasizes simplicity, real-time collaboration, and Gemini for AI; Microsoft 365 offers deeper enterprise capabilities, advanced security, and tight integration with Windows and Office. A reseller helps match the platform to your goals and budget.

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When businesses in Thailand compare buying licenses directly from Google or Microsoft versus going through a reseller, a common question arises: what value does a reseller really add?

On the surface, direct purchase feels straightforward; you sign up online and get access immediately. But what many companies don’t realize is that this approach often leaves them without the tailored support, training, and billing flexibility they actually need.

Why Work With a Reseller?

Buying licenses directly from Google or Microsoft is simple, but often comes without the hands-on support that Thai businesses need. A reseller offers more than just licenses. they provide advisory services, local support, local billing and VAT receipt, and cost optimization that align with your business goals. Think of them as an extension of your IT team.

Accessible Support First

Fast, human support is the biggest differentiator. Instead of waiting days on vendor ticket queues, resellers can resolve many issues on the first call. This is particularly valuable for SMEs without in-house IT teams. Look for resellers who provide bilingual (Thai/English) support and availability during local business hours and through the platform they're comfortable with like Line or WhatsApp

Special Considerations for Choosing a Google Reseller

Deployment expertise: Google Workspace adoption isn’t just about activating accounts. A reseller helps migrate Gmail, Drive, and Calendar data without downtime.
Change management: Successful rollouts include training sessions, admin workshops, and adoption programs so staff use the tools effectively.
Integration: A good Google reseller understands how to connect Workspace with CRM, HR, and project tools to avoid data silos.
AI readiness: With features like Gemini for Workspace rolling out, resellers can guide you in safe and effective adoption.

Special Considerations for Choosing a Microsoft Reseller

Licensing complexity: Microsoft 365 has multiple tiers (Business Basic, Standard, Premium, Enterprise E3/E5). A reseller helps you avoid overpaying by aligning features to needs.
Proof of concept: Partners can design trial environments to test security, collaboration, or Copilot before company-wide rollout.
Security management: Microsoft resellers help configure Entra ID, MFA, and compliance tools essential for regulated industries.
Local billing: Thai baht invoices with VAT receipts make financial operations smoother compared to credit card charges in foreign currency.

Billing Transparency

Resellers consolidate billing into a single local invoice, removing the pain of fluctuating FX rates or unclear charges. Predictable costs matter for budget planning, especially as vendors like Google frequently adjust pricing.

Migration and Adoption Tips

Whether you’re moving from on-premise systems, legacy mail servers, or switching between Google and Microsoft, migration is more than a technical task. Key best practices include:

Conducting a full pre-migration audit to identify mailboxes, files, and user groups.
Piloting the migration with a smaller team before going live.
Scheduling migrations during off-peak hours to avoid disruption.
Providing hands-on training immediately after the cutover.

Security and Compliance Guidance

Security misconfigurations are a common risk. Resellers help configure MFA, data-loss prevention, and compliance policies aligned with Thai regulatory requirements. This is especially important for sectors like finance, healthcare, and government contractors.

Checklist for Evaluating Resellers in Thailand

Accessibility – direct support in Thai and English, timezone-aligned.
Fast response – quick turnaround, not days of waiting.
Consultative approach – advisory services, not just transactional.
Proven migration experience – case studies or references from local clients.
Transparent billing – invoices in baht with VAT.
Future-ready – awareness of AI tools, security, and automation trends.

Need help identifying the right reseller?

Choosing between resellers isn’t just about who can sell you licenses. It’s about finding a partner who can simplify IT, reduce costs, and guide your business through growth and change.

At Digigen, we believe in being more than a license provider. We help businesses in Thailand with:

Optimised licensing – making sure you only pay for what you need.
Local billing in Thai baht – with VAT invoices for smoother accounting.
Fast, human support – in both Thai and English, during local business hours.
Future-readiness – advisory on AI features, security, and integration.

Whether you’re evaluating Google Workspace, Microsoft 365, or planning a migration, we’d love to be your growth partner beyond licensing.

👉 Contact us today to explore how Digigen can support your business.

#faqs

Frequently Asked Questions

These are common questions that we get

Is buying Google Workspace directly from Google cheaper?

Not necessarily. While the sticker price may look similar, buying directly means you miss out on potential discounts, optimized licensing, and billing in Thai baht with VAT invoices. Resellers often provide more competitive rates, help you avoid overpaying for unused licenses, and simplify accounting with local currency billing. In the long run, working with a reseller usually saves both money and time.

How long does a Google Workspace or Microsoft 365 migration take?

It depends on the size and complexity of your business. Small teams can often migrate within a few days, while larger enterprises may require several weeks. The biggest factor isn’t just moving the data—it’s planning, testing, and rolling out in phases to avoid disruption.

Working with a reseller can make the process faster and smoother. Resellers often provide migration tools, bilingual support, which reduces both technical friction. With the right partner, you shorten downtime and ensure staff are trained to use the new system effectively.

Can a reseller move me from Google to Microsoft (or vice versa)?

Yes. Experienced resellers regularly handle cross-platform migrations, moving email, files, and calendars with minimal to no downtime.

Do small businesses benefit from working with a reseller?

Yes, SMEs often gain the most. A reseller doesn’t just sell licenses; they act as an extension of your IT team.

What should I ask a reseller before signing?

Choosing the right reseller is about more than just price. Ask questions that show how they’ll support you long term:

Migration experience: Have you run Google Workspace or Microsoft 365 migrations in Thailand before? What size of businesses have you worked with?
Support quality: How fast is your average response time? Do you provide bilingual (Thai/English) support during local business hours?
Billing & rates: Can you bill in Thai baht with VAT invoices? Do you offer flexible payment terms or discounts compared to buying direct?
License optimisation: How do you ensure we don’t overpay for unused features or accounts?
Future-readiness: Can you guide us on AI features (like Gemini for Google or Copilot for Microsoft) and security best practices?

These questions will help you identify whether a reseller is just a license seller—or a true partner in your growth.

Can resellers help with AI features like Copilot or Gemini?

Yes. A good reseller goes beyond selling licenses, they guide you through adopting AI features such as Microsoft Copilot or Google Gemini for Workspace.

What are the key differences between Google Workspace and Microsoft 365?

Both platforms are strong, but they shine in different areas:

Google Workspace focuses on simplicity, real-time collaboration, and AI-driven productivity with features like Gemini. It’s lightweight, intuitive, and especially popular with fast-moving teams.
Microsoft 365 offers deeper enterprise tools, advanced security, and seamless integration with Windows and Office apps. It’s a better fit for organizations that need advanced compliance, desktop applications, and tight integration with existing infrastructure.

A reseller helps you evaluate which platform fits your business goals, prevents overspending on licenses, and simplifies billing in local currency (e.g. Thai baht with VAT invoices). That way, you don’t just pick a platform—you pick the one that delivers the best long-term ROI for your team.

Post by Oliver Machwirth
Sep 15, 2025 10:37:36 PM

Investor and strategic advisor to Digigen

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